Woodworkers now have
their very own business book.
Bill Norlin's The Business of Woodwork

Read an excerpt from CONSULT JERRY METZ, a regular 'Ask the Expert' column featured in the magazine WOOD & WOOD PRODUCTS.
The Q & A reprinted below was published in the Jan 99 issue, page 29
Q - I have been looking for a good book on running a woodworking business. I wondered if you have one or two that seem both up to date and important. Thanks. Mr. L.
A - One book I recommend is Bill Norlin's The Business of Woodwork. It covers the waterfront on key management and plant layout issues that should be right up your alley.

EXPERTS AGREE:This is the first book on woodwork from the perspective of both sides of the office door. The plant side has its special considerations, as does the office side. The integration of those different considerations adds another dimension. All facets of both sides, plus their interdependence on one another, must be understood if the company is to be successful. Few woodworkers have all that in the correct frame of reference.

Bill Norlin has compiled over 40 years of real-life,
hands-on woodwork experience and knowledge
between the covers of this single volume appropriately titled,
The Business of Woodwork.
His wealth of experience is gathered from his own years in the trenches as:
• Woodworker/Installer
• Supervisor
• Manager
• Owner
• Consultant ( since 1976)

Bill Norlin has studied scores of manufacturing companies, broad ranges of product mix and manufacturing methods, financial information, marketing techniques, and thoroughly explored the whole concept approach to successful shop management. This one book puts a qualified, experienced consultant right at your fingertips.

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